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Quiz 9: Measurement and Scaling: Noncomparative Scaling Techniques
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Question 81
Multiple Choice
________ is a measure of internal consistency reliability that is the average of all possible split-half coefficients resulting from different splittings of the scale items.
Question 82
Multiple Choice
________ is a type of validity that addresses the question of what construct or characteristic the scale is measuring. An attempt is made to answer theoretical questions of why a scale works and what deductions can be made concerning the theory underlying the scale.
Question 83
Multiple Choice
There are several problems associated with the test-retest approach to determining reliability. If measuring respondents' attitude toward low-fat milk may cause them to become more health conscious and develop a more positive attitude toward low-fat milk, then there is a problem with ________.
Question 84
Multiple Choice
________ is the a type of validity that assesses the relationship between theoretical constructs. It seeks to confirm significant correlations between the constructs as predicted by theory.
Question 85
Multiple Choice
________ is a type of validity, sometimes called face validity, that consists of a subjective but systematic evaluation of the representativeness of the content of a scale for the measuring task at hand.
Question 86
Multiple Choice
A scale designed to measure store image would be considered inadequate if it omitted any of the major dimensions (quality, variety, assortment of merchandise, etc.) . This inadequacy would be reflected in the ________ of the scale.
Question 87
Multiple Choice
________ is a type of validity that examines whether the measurement scale performs as expected in relation to other variables selected as meaningful criteria.
Question 88
Multiple Choice
________ is assessed when the data on the scale being evaluated on the criterion variables are collected at the same time.
Question 89
Multiple Choice
In ________ the degree of similarity between two measurements is determined by computing a correlation coefficient. The higher the correlation coefficient, the greater the reliability.
Question 90
Multiple Choice
Which of the following is not a problem with alternative-forms reliability?
Question 91
Multiple Choice
________ is a type of construct validity that assesses the extent to which a measure does not correlate with other constructs from which it is supposed to differ.
Question 92
Multiple Choice
________ is an approach for assessing reliability in which respondents are administered identical sets of scale items at two different times under as nearly equivalent conditions as possible.