Question 1

When trying to overcome respondents' unwillingness to answer, the researcher might list the possible responses a respondent might make. More specifically, the list is an effort by the researcher to ________.
A)increasing the unwillingness of respondents
B)obtain sensitive information
C)put the information request in context
D)reduce the effort required of the respondents

Accepted Answer

The answer of When trying to overcome respondents' unwillingness to...

Question 2

Respondents' inability to remember leads to three types of error.Which of the errors listed below is not mentioned in the text as one of the types of errors created by respondents?
A)telescoping
B)creation error
C)recall error
D)omission error

Accepted Answer

The answer of Respondents' inability to remember leads to three...

Question 3

"Do you think Coca-Cola is a tasty and refreshing soft drink?" is an example of a ________.
A)structured question
B)dichotomous question
C)double-barreled question
D)branching question

Accepted Answer

This is a double-barreled question because it asks about two things at once: whether Coca-Cola is tasty and whether it is refreshing. This can confuse respondents or lead to unclear answers since their response might not apply equally to both aspects.

Question 4

The respondents' ability to remember an event is influenced by all of the following except________.
A)the event itself
B)the time elapsed since the event
C)the presence or absence of events that would aid memory
D)where you were when the event occurred

Accepted Answer

The other options (A, B, and C) all relate to factors that can influence memory retention. However, where an individual was when the event occurred is not a factor that would directly impact their ability to remember the event.

Question 5

When determining if a question is necessary, in some situations it may be necessary to ask questions that are not directly related to the information that is needed. Which of the reasons stated below were given in your text as reasons why questions not related to the information needed might be included in the questionnaire?
A)to establish involvement and rapport
B)to disguise the purpose or sponsorship of the project
C)to generate client support for the project
D)all of the above

Accepted Answer

All of the reasons stated (establishing involvement and rapport, disguising the purpose or sponsorship of the project, and generating client support for the project) might require asking questions that are not directly related to the information needed.

Question 6

Most "why" questions about the use of a product or choice alternative involve two aspects: ________ and ________.
A)attributes of the product; influences leading to knowledge of the product
B)attributes of the product; how the product is used
C)how the product is used; influences leading to knowledge of the product
D)none of the above

Accepted Answer

The answer of Most "why" questions about the use of...

Question 7

Sally was reluctant to answer questions about her personal hygiene until she saw that the survey was sponsored by the American Medical Association. Sally's understanding of who sponsored the survey helped with which aspect of "overcoming the respondent's unwillingness to answer"?
A)legitimate purpose
B)context
C)sensitive information
D)increasing the willingness of the respondent

Accepted Answer

Sally's understanding that the American Medical Association sponsored the survey gave a legitimate purpose, which helped in overcoming the respondent's unwillingness to answer.

Question 8

"Is the respondent informed?", "Can the respondent remember?", and "Can the respondent articulate?", are all questions asked in the ________ stage of the questionnaire design process.
A)overcoming unwillingness to answer
B)specify the type of interviewing method
C)overcoming inability to answer
D)choosing question wording

Accepted Answer

These questions are all related to the respondent's ability to provide accurate and complete answers, which is a key consideration in the "overcoming inability to answer" stage of questionnaire design. This stage focuses on identifying and addressing factors that might prevent respondents from understanding, remembering, or accurately communicating their thoughts and experiences.

Question 9

All of the statements below are ways in which the researcher can encourage respondents to provide information they are unwilling to give except ________.
A)preface the question with a statement that the behavior of interest is common
B)provide response categories rather than asking for specific figures
C)use randomized techniques
D)all of the above

Accepted Answer

All the options (A, B, and C) are methods researchers use to encourage respondents to provide information they might be hesitant to share. Prefacing questions with statements that normalize the behavior, providing response categories instead of asking for specific figures, and using randomized techniques can all make respondents more comfortable and willing to provide information.

Question 10

________ that measure familiarity, product use, and past experience should be asked before questions about the topics themselves.
A)Branching questions
B)Filler questions
C)Dichotomous questions
D)Filter questions

Accepted Answer

Filter questions are designed to screen out respondents who do not have the necessary knowledge or experience to answer the questions that follow. Therefore, questions about familiarity, product use, and past experience should be asked before questions about the topics themselves to ensure the respondents are qualified to answer them.

Question 11

Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.
A)determining the order of scales
B)choosing question wording
C)choosing question structure
D)individual question content

Accepted Answer

The answer of Deciding if a question is necessary or...

Question 12

Which of the following statements is not an advantage of unstructured questions?
A)Unstructured questions are good as first questions on a topic.
B)Implicitly, unstructured questions give extra weight to respondents who are more articulate.
C)Unstructured questions have a much less biasing influence on response than structured questions.
D)Unstructured questions are useful in exploratory research.

Accepted Answer

Unstructured questions can indeed give an undue advantage to respondents who are more articulate, as they can express their thoughts and opinions more clearly and in greater detail than less articulate respondents. This is not considered an advantage but rather a limitation or bias of unstructured questions.

Question 13

The type of method influences questionnaire design. Considering how the questionnaire is administered under each method, which method is most appropriate if lengthy, complex, and varied questions need to be asked?
A)mail questionnaire
B)telephone interview
C)personal interview
D)Internet questionnaire

Accepted Answer

Personal interview is the best choice for lengthy, complex, and varied questions because it allows for follow-up questions and clarification, as well as the opportunity to observe nonverbal cues and gestures. Additionally, the interviewer can tailor the questions based on the respondent's answers and level of understanding.

Question 14

Which of the following statements is not a disadvantage of unstructured questions?
A)Unstructured questions are not suitable for self-administered questionnaires.
B)Coding of responses is costly and time consuming.
C)Unstructured questions have a much less biasing influence on response than structured questions.
D)Implicitly, unstructured questions give extra weight to respondents who are more articulate.

Accepted Answer

The statement "Unstructured questions have a much less biasing influence on response than structured questions" is false. Unstructured questions may lead to biasing responses as they do not provide a frame of reference for the respondent. Structured questions, on the other hand, provide a clear and consistent frame of reference, reducing the likelihood of bias.

Question 15

Which of the following is not a reason why a respondent might be unwilling to answer a particular question?
A)The respondent may not be informed.
B)Too much effort is required.
C)The situation or context may not seem appropriate for disclosure.
D)No legitimate purpose or need for the information requested is apparent.

Accepted Answer

The respondent being uninformed is not about unwillingness to answer but rather about the inability to provide an answer due to lack of knowledge or information on the subject.

Question 16

If you are deciding between personal interviews or computer-assisted interviewing, you are at which step of the questionnaire design process?
A)Specify the type of interviewing method.
B)Determine the content of individual questions.
C)Arrange the questions in proper order.
D)Eliminate bugs by pretesting.

Accepted Answer

Deciding between personal interviews or computer-assisted interviewing is part of specifying the type of interviewing method, which is the first step in the questionnaire design process.

Question 17

"Describe your college experience" and "What is your occupation?" are ________ questions.
A)dichotomous
B)filter
C)structured
D)unstructured

Accepted Answer

The answer of "Describe your college experience" and "What is...

Question 18

________ refer to open-ended questions that respondents answer in their own words.
A)Dichotomous questions
B)Structured questions
C)Unstructured questions
D)Branching questions

Accepted Answer

Unstructured questions are open-ended questions that allow respondents to answer in their own words, without any pre-defined options or categories provided by the surveyor. Dichotomous questions are closed questions that only allow for two response options (usually "yes" or "no" or "true" or "false"). Structured questions are questions with a specific format and response options provided by the surveyor. Branching questions are questions that lead to different follow-up questions based on the respondent's answer.

Question 19

A ________ describes how the analysis will be structured once the data have been collected.
A)dummy table
B)analysis table
C)dummy plan
D)none of the above

Accepted Answer

A dummy table, also known as a statistical table plan, outlines the structure and format of the analysis before the actual data are collected, helping researchers plan their analyses and understand the data requirements.

Question 20

A ________ is a single question that attempts to cover two issues.
A)structured question
B)dichotomous question
C)double-barreled question
D)branching question

Accepted Answer

A double-barreled question attempts to cover two separate issues, making it difficult for the respondent to answer accurately. It is recommended to use separate questions for each issue. Structured questions have a specific format or response options, dichotomous questions only have two possible responses, and branching questions direct respondents to different follow-up questions based on their initial answer.

Quiz 10: Questionnaire and Form Design

When trying to overcome respondents' unwillingness to answer, the researcher might list the possible responses a respondent might make. More specifically, the list is an effort by the researcher to ________.

Respondents' inability to remember leads to three types of error.Which of the errors listed below is not mentioned in the text as one of the types of errors created by respondents?

"Do you think Coca-Cola is a tasty and refreshing soft drink?" is an example of a ________.

The respondents' ability to remember an event is influenced by all of the following except________.

Most "why" questions about the use of a product or choice alternative involve two aspects: and .

Sally was reluctant to answer questions about her personal hygiene until she saw that the survey was sponsored by the American Medical Association. Sally's understanding of who sponsored the survey helped with which aspect of "overcoming the respondent's unwillingness to answer"?

"Is the respondent informed?", "Can the respondent remember?", and "Can the respondent articulate?", are all questions asked in the ________ stage of the questionnaire design process.

All of the statements below are ways in which the researcher can encourage respondents to provide information they are unwilling to give except ________.

________ that measure familiarity, product use, and past experience should be asked before questions about the topics themselves.

Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.

Which of the following statements is not an advantage of unstructured questions?

The type of method influences questionnaire design. Considering how the questionnaire is administered under each method, which method is most appropriate if lengthy, complex, and varied questions need to be asked?

Which of the following statements is not a disadvantage of unstructured questions?

Which of the following is not a reason why a respondent might be unwilling to answer a particular question?

If you are deciding between personal interviews or computer-assisted interviewing, you are at which step of the questionnaire design process?

"Describe your college experience" and "What is your occupation?" are ________ questions.

________ refer to open-ended questions that respondents answer in their own words.

A ________ describes how the analysis will be structured once the data have been collected.

A ________ is a single question that attempts to cover two issues.