Maslow's hierarchy of needs can help marketing professionals ____.
A) maximize the role of the mere ownership effect
B) target their products to particular market segments
C) maintain brand loyalty despite changing the underlying product
D) use ambient smells to sell products

Question

Quizplus · Accepted Answer

Maslow's hierarchy of needs is a framework that explains human behavior based on the fulfillment of basic needs. Marketing professionals can use this framework to understand the needs and motivations of different market segments and tailor their products and messaging to meet those needs effectively. By doing so, they can improve the effectiveness of their advertising and promotional activities, increase customer satisfaction and loyalty, and maximize profits.

Maslow's Hierarchy of Needs Can Help Marketing Professionals ____