Procter & Gamble spends over $2 billion annually on advertising for its various consumer products and can make large media purchases at rates lower than its smaller competitors.This is an example of how a large advertiser can achieve a competitive advantage based on:

Question

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Procter & Gamble's ability to make large media purchases at rates lower than its smaller competitors is an example of economies of scale, where a company is able to reduce costs and increase efficiency through its size and scale of operations.

Procter & Gamble Spends Over $2 Billion Annually on Advertising