Large advertisers usually sell more of a product or service,which means they may have lower production costs and can allocate more monies to advertising,so they can afford the costly but more efficient media like network television.Which of the following phenomena describes this effect?

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This phenomenon is known as economies of scale, where larger companies are able to produce goods more efficiently and at lower costs due to their size and scope. As a result, they are able to allocate more resources towards advertising and afford more expensive media channels like network television.

Large Advertisers Usually Sell More of a Product or Service,which