Question 1

Which of the following attributes of a motorcycle would be reported in persuasive advertising rather than in information advertising?

Accepted Answer

Styling is typically a subjective attribute and is often used in persuasive advertising to appeal to emotions and personal preferences, while attributes such as price, performance, durability, and specifications are more objective and can be reported in information advertising.

Question 2

Most critics of advertisements endorse informative advertisements over persuasive advertisements.However,it is difficult to engage only in informational advertising.Why?

Accepted Answer

It is difficult to separate informational advertising from persuasive advertising because even when providing information, there is an implicit persuasion to buy the product or service being advertised. Additionally, consumers may not perceive purely informational ads as interesting or attention-grabbing, leading to a lack of engagement and reduction in sales. Therefore, most advertisements need to incorporate some level of persuasion to be effective in generating sales.

Question 3

Portrayals of adult women in American television and print advertising emphasize:

Accepted Answer

The answer of Portrayals of adult women in American television...

Question 4

Identify a major aspect of advertisements which could encourage materialism.

Accepted Answer

Ads often focus on creating a desire or need for products rather than simply showcasing how the product can fulfill a pre-existing need or want. This can encourage materialistic values and beliefs.

Question 5

_____ models were more likely than members of other minority groups to appear in background roles in advertisements.

Accepted Answer

Studies have found that Asian models are more likely to appear in background roles in advertisements compared to other minority groups. This is often because advertisers tend to rely on stereotypes and do not see Asian models as fitting into the traditional Western beauty standards.

Question 6

Which of the following statements support the idea that advertisements do not promote materialism?

Accepted Answer

The statement "The society in which they live frame people's values" suggests that advertisements do not have the power to promote materialism on their own, but rather the values of the society in which they are created and consumed.

Question 7

Advertising for which of the following product categories is most likely to be criticized for promoting materialistic values?

Accepted Answer

The answer of Advertising for which of the following product...

Question 8

_____ advertising is criticized for fostering discontent among consumers and encouraging them to purchase products and services to solve deeper problems.

Accepted Answer

Persuasive advertising uses emotional appeals to create a desire for a product or service, often highlighting problems or insecurities that can be solved through the purchase. Critics argue that this can lead to a culture of discontent, where individuals feel pressured to constantly consume in order to address deeper issues.

Question 9

Which of the following statements describes advertising targeted to African-Americans and Hispanics?

Accepted Answer

The answer of Which of the following statements describes advertising...

Question 10

Which of the following groups in the United States argue that advertising that portrays women as sex objects contributes to violence against women?

Accepted Answer

The National Organization for Women (NOW) is a feminist organization that advocates for women's rights and specifically addresses issues such as violence against women. NOW has been critical of advertising that portrays women as sex objects and argues that it contributes to the objectification and degradation of women, which in turn can lead to violence against women. None of the other groups listed have a focus on women's rights or addressing issues related to violence against women.

Question 11

Which of the following is a defense argument used by the proponents of advertising against the charge that advertising makes people buy things they do not really need?

Accepted Answer

Proponents of advertising argue that such criticisms assign too much power to advertising than it actually has. They believe that people are not easily manipulated and that advertising merely informs customers about products and services.

Question 12

Persuasive advertising is criticized for:

Accepted Answer

Persuasive advertising can create a sense of discontent or inadequacy in consumers, leading them to believe that they need a product to improve their lives or social status. This can be seen as a negative aspect of advertising as it preys on people's insecurities and can lead to overspending and accumulating unnecessary possessions.

Question 13

Which of the following brands' advertising will least likely be criticized for encouraging materialism?

Accepted Answer

Colgate toothpaste is a basic necessity for personal hygiene and health, making its advertising less likely to be criticized for encouraging materialism compared to luxury brands like Rolls Royse, BMW, Prada, and Rado.

Question 14

Which of the following had a profound impact in reducing sexism and stereotyping in advertising?

Accepted Answer

The increase in the number of working women had a profound impact in reducing sexism and stereotyping in advertising because it challenged traditional gender roles and stereotypes. Advertisers had to adapt to a changing demographic and market to appeal to women consumers who were also working outside the home. This resulted in a shift towards more inclusive and diverse advertising that reflected the changing social attitudes towards gender roles.

Question 15

Asian-Americans are:

Accepted Answer

Asian-Americans are often overrepresented in advertisements compared to their proportion in the U.S. population. This is likely due to a perception that Asian-Americans are a desirable demographic to target for certain products and services. However, the way in which they are portrayed in these ads can vary.

Question 16

Which of the following levels in the Maslow's need hierarchy is addressed by a purely informational advertisement?

Accepted Answer

A purely informational advertisement addresses basic needs by providing information about products or services that can satisfy those needs.

Question 17

Research has shown that nonverbal behaviors involving _____ are associated more with boys than girls.

Accepted Answer

Research has shown that nonverbal behaviors involving dominance and control, such as standing tall, taking up space, and using forceful gestures, are associated more with boys than girls.

Question 18

Typically portrayals of adult men in American television and print advertising emphasize:

Accepted Answer

Adult men in American television and print advertising are typically portrayed as achievers, highlighting their successes in their careers, finances, and social status. This aligns with traditional gender roles that associate men with being providers and breadwinners. Passivity, deference, low level of efforts, and interdependence are not typically emphasized in these portrayals.

Question 19

Identify an attribute which could be reported by an information advertisement.

Accepted Answer

Performance is an attribute that can be objectively measured and reported in an information advertisement, as it provides factual data about how a product or service functions.

Question 20

Which of the following product categories is most likely to be criticized for creating needs rather than responding to needs?

Accepted Answer

Designer jeans are often criticized for creating an artificial need for luxury items, rather than responding to a basic need for clothing.

Quiz 19: Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion