For its international advertising,Levi Strauss & Co.uses an organizational approach in which a vice president of global marketing who oversees the company's marketing program in 60 countries but still provides autonomy to local and regional marketing directors.This is an example of a:

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This approach combines elements of both centralized and decentralized approaches. While the vice president of global marketing oversees the overall marketing program, local and regional marketing directors have autonomy to adapt the program to their specific markets. This allows for a balance between global consistency and local relevance.

For Its International Advertising,Levi Strauss & Co