Time Inc. ,has launched new editions of Sports Illustrated and InStyle in China;People and Sports Illustrated in India;Fortune in Korea;and InStyle in Thailand.Which of the following is true for advertisers in these magazines?
A) As these are international publications,cultural differences between markets will be negligible.
B) Readers of these publications are usually upscale,high-income individuals who are desirable target markets for many products.
C) Their reach in foreign countries will be extremely high.
D) The magazines offer an excellent advertising medium for marketers of mass consumption products.
E) Print is not an effective medium for international advertising.
Correct Answer:
Verified
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