Question 1

When the CEO of International Partners,Ltd.was in Katmandu,the capital of Nepal,he found that 90 percent of his telephone calls didn't connect to the party he was calling.This represents a problem with Nepal's:

Accepted Answer

The fact that 90% of the CEO's telephone calls did not connect suggests a problem with the economic infrastructure of Nepal, which includes telecommunications systems and networks. Demographic environment, balance of payments, cultural system, and advertising do not seem related to this particular issue.

Question 2

Which of the following is an example of a major external environmental factor that a company must consider when analyzing the international marketing environment?

Accepted Answer

Economic factors such as exchange rates, inflation, and economic growth are major external environmental factors that a company must consider when analyzing the international marketing environment. These factors can significantly impact the demand for the company's products and services, as well as the company's costs and profitability in foreign markets.

Question 3

A U.S.executive in Namibia in Africa experienced trouble negotiating a franchise deal with local investors because the electricity was constantly shutting off.One of the investors was unable to attend the meeting because there is so little public transportation in the country.These problems indicate a problem with Namibia's:

Accepted Answer

The issues of constant electricity disruptions and lack of public transportation indicate a problem with the country's economic infrastructure, which refers to the basic physical and organizational structures needed for the operation of a society or enterprise.

Question 4

_____ is an example of a cultural factor affecting international marketing.

Accepted Answer

Language is a cultural factor that significantly affects international marketing. Marketers have to consider the language spoken in their target market to ensure that advertising and marketing messages are interpreted accurately. They may have to translate marketing materials to ensure that their message is clear and understood. Failure to consider the language barrier can result in miscommunication and lost business opportunities.

Question 5

Which of the following is a cultural factor affecting international marketing?

Accepted Answer

Lifestyles are a cultural factor as they relate to the habits, attitudes, tastes, and moral standards that define the way of living of a group of people, influencing consumer behavior in international markets.

Question 6

In the past few years,international toy manufacturers have been targeting the South American market as a result of the growth in the youngest segment of the population.Which of the following factors has influenced this decision?

Accepted Answer

The growth in the youngest segment of the population is a demographic factor, meaning it is related to the characteristics of a population such as age, gender, income, etc. As a result, international toy manufacturers have targeted the South American market based on this demographic factor.

Question 7

_____ variables marketers must consider include language,customs,tastes,attitudes,lifestyles,values,and ethical/moral standards.

Accepted Answer

Cultural variables include language, customs, tastes, attitudes, lifestyles, values, and ethical/moral standards. These factors can vary widely across different cultures, and it is important for marketers to understand and tailor their strategies accordingly. Demographic variables (A) refer to things like age, gender, and income, while economic variables (B) relate to factors like GDP and inflation. Political variables (C) might include things like government stability and trade policies, while legal variables (E) refer to laws and regulations that affect business operations.

Question 8

Most Asian women are shy about their bodies.This would be important _____ information to a company like Victoria's Secret as it expands into Korean markets.

Accepted Answer

The information provided about Asian women being shy about their bodies is related to cultural factors, specifically cultural attitudes towards body image and modesty. Understanding and respecting cultural differences is crucial for companies expanding into new markets, so this information would be important for Victoria's Secret to consider as it enters the Korean market. Demographic information (such as population size and age distribution), economic factors (such as GDP and income levels), political factors (such as government regulations and stability), and infrastructure (such as transportation and communication systems) may also be important considerations for market expansion, but they are not directly relevant to the issue of cultural attitudes towards body image.

Question 9

Which of the following forms a part of the demographic environment of a country?

Accepted Answer

Age distribution is a key part of the demographic environment of a country as it helps understand the population structure and their needs.

Answer: B 
 Distribution of wealth is not a part of demographic environment, it falls under economic factors.

Answer: C 
 Lifestyles are not a part of the demographic environment, it falls under behavioral factors.

Answer: D 
 Norms and customs are not a part of the demographic environment, it falls under cultural factors.

Answer: E 
 Exchange rates are not a part of the demographic environment, it falls under economic factors.

Question 10

_____ factors of the international environment probably create more problems for advertisers than any others since they directly impact the ability to communicate effectively with consumers in foreign countries.

Accepted Answer

Cultural factors include values, beliefs, customs, and language, which can greatly affect how advertising messages are perceived and understood by consumers in foreign markets. Advertisers need to be sensitive and knowledgeable about cultural norms to avoid offending their audience and effectively communicate their message. Economic, political, and demographic factors can also impact international advertising, but cultural differences are often the most challenging to navigate.

Question 11

Variables such as language,customs,tastes,values and lifestyles are part of a country's:

Accepted Answer

Cultural environment refers to the customs, beliefs, values, language, and overall lifestyle of a particular country or region. These variables can significantly impact the way businesses operate. For instance, a product or marketing strategy might be suitable for one culture but not for another, and understanding the cultural background is important before engaging in business transactions.

Question 12

The communications,transportation,financial and distribution networks of a country are part of its:

Accepted Answer

The economic infrastructure refers to the basic physical and organizational structures and facilities needed for the operation of an economy. This includes the communications, transportation, financial and distribution networks, making C the correct choice.

Question 13

China and India in particular are two countries that are transforming the global economy.One of the main reasons for this is:

Accepted Answer

The high population growth rate in China and India has contributed significantly to their economic transformation as it has led to a larger workforce and an increase in domestic demand. This, in turn, has resulted in the growth of industries and increased investments from foreign companies.

Question 14

For companies wishing to enter a new market,a country's economic conditions indicate its ____,since products and services can be sold only to countries where there is enough income to buy them.

Accepted Answer

Economic conditions refer to the present and future potential for consuming. This factor indicates whether a country's economy can support the consumption of products and services. The size of population, attitudes towards multinationals, cultural norms and values, and occupation distribution may be relevant to market entry, but they do not directly indicate a country's economic conditions.

Question 15

A U.S.exporter of baby furniture is planning to export its products to another country.The company wants to know how many people are in the Full Nest I stage of the family life cycle in that country.This type of information is part of a nation's _____ environment.

Accepted Answer

Demographic environment refers to the study of human populations in terms of size, density, location, age, sex, race, occupation, and other statistics. In this case, the company is seeking information about the number of people in a specific stage of the family life cycle which is a demographic characteristic of the country.

Question 16

A delivery service must understand that as a result of _____ differences,Europeans are not as time-sensitive as Americans,and Asians are even less time-sensitive than Europeans.

Accepted Answer

The sentence indicates that the differences being discussed are related to cultural norms. Therefore, choice D (cultural) is the best option. The other choices are not relevant to the context of the sentence.

Question 17

Factors such as size of the population,age distribution,education,and income levels are part of a country's _____ characteristics.

Accepted Answer

Demographic characteristics refer to the statistical data related to a population, including factors such as age, education, income levels, and population size. These characteristics are important for businesses as they aid in understanding the potential consumers and their needs, thus helping in product development, marketing, and expansion plans.

Question 18

Which of the following is a part of the economic environment of a foreign country?

Accepted Answer

Currency stability is a part of the economic environment of a foreign country as it affects the exchange rates, inflation rates, and overall economic performance of the country. Language, values and ethics, size of population, and education levels are important factors but they are not directly part of the economic environment.

Question 19

The Polaroid Corporation encountered great problems when it attempted to market instant cameras in France.The French consumer saw little need for having a picture developed instantly.This indicates Polaroid did not understand the French _____ environment.

Accepted Answer

The fact that French consumers did not see the need for instant picture development suggests that there was a cultural barrier to the acceptance of this product. Polaroid did not take into account the cultural differences between France and its home market. This choice is supported by the concept of cultural environment, which refers to the shared values, beliefs, customs, behaviors, and artifacts of a society, and how these factors influence the way people behave and consume. Demographic, economic, political/legal, and media environments do not seem to be relevant in this case.

Question 20

To market on the Belgian home shopping channel,advertisers have to prepare programs in Flemish (a version of Dutch),Dutch and German because all three languages are commonly spoken in Belgium.This language difficulty represents a _____ problem for a U.S.company trying to sell its products on the Belgian home shopping channel.

Accepted Answer

The difficulty of preparing programs in multiple languages is a cultural problem, as it relates to the linguistic and cultural differences in Belgium.

Quiz 17: International Advertising and Promotion