The notion that a low credibility source may be just as effective as a high credibility source with the passing of time is known as the:
A)sleeper effect.
B)time/place consequence.
C)identification outcome.
D)decay effect.
E)mirage effect.

Question

Quizplus · Accepted Answer

The Sleeper effect is the idea that over time, people may forget the low credibility of the source and remember the message itself, leading to the message being just as effective as if it came from a high credibility source.

The Notion That a Low Credibility Source May Be Just