Using the meaning transfer model of the celebrity endorsement process,celebrities draw their meanings from:
A)the products they endorse.
B)their popularity among consumers.
C)their physical appearance.
D)the roles they assume in their careers and the objects,persons,and contexts these roles bring them into contact with.
E)the commercial development process and media selection.

Question

Quizplus · Accepted Answer

According to the meaning transfer model, celebrities draw their meanings not from the products they endorse or their popularity among consumers, but from the roles they assume in their careers and the objects, persons, and contexts these roles bring them into contact with. Therefore, choice D is the best option. Choices A, B, and E are incorrect because they do not reflect the key concept of the meaning transfer model.

Using the Meaning Transfer Model of the Celebrity Endorsement Process,celebrities