According to the sleeper effect phenomenon,
A)the impact of persuasive messages diminishes over time.
B)people retain advertising messages when they see them right before going to bed and rehearse them in their sleep.
C)the impact of persuasive messages from low-credibility sources can increase over time,since the message content becomes disassociated from the source.
D)the impact of persuasive messages from low-credibility sources decreases over time,since people forget the content of the message.
E)people instinctively disassociate low-credibility sources from messages when they are paying less than full attention to the message.

Question

Quizplus · Accepted Answer

The sleeper effect phenomenon is when the impact of persuasive messages from low-credibility sources increases over time since the message content becomes disassociated from the source. This happens because people tend to forget the source of the message and only remember the content. Therefore, the low credibility of the source becomes less relevant over time.

According to the Sleeper Effect Phenomenon