The use of celebrities in commercials is generally based on the source characteristics of _____ and represents an attempt to induce persuasion through the ______ process.
A)expertise;yielding
B)expertise;identification
C)power;identification
D)attractiveness;identification
E)attractiveness;internalization

Question

Quizplus · Accepted Answer

The use of celebrities in commercials is based on their source characteristic of attractiveness and represents an attempt to induce persuasion through the identification process. This is because viewers are more likely to identify with and be influenced by a celebrity they find attractive or aspirational.

The Use of Celebrities in Commercials Is Generally Based on the Source