A fixed-alternative question may tempt respondents to check an answer that is more prestigious or socially acceptable than the true answer.

Question

Quizplus · Accepted Answer

This is known as response bias and is a common issue in survey research. Respondents may feel pressure to select an answer that is seen as more socially desirable or acceptable, rather than the answer that reflects their true beliefs or behaviors. This can result in inaccurate data and limit the reliability and validity of the survey results.

A Fixed-Alternative Question May Tempt Respondents to Check an Answer