Question 1

Fixed-alternative questions give respondents specific limited-alternative responses and ask them to choose the one closest to their own viewpoints.

Accepted Answer

Fixed-alternative questions limit respondents to a specific set of response options and ask them to choose the closest one to their own viewpoint.

Question 2

One advantage of open-ended response questions is the possibility that interviewer bias will affect the results.

Accepted Answer

Interviewer bias is a disadvantage.

Question 3

Surveys used in telephone interviews should be written in a conversational style.

Accepted Answer

Surveys used in telephone interviews should be written in a conversational style to engage the respondent and make them feel comfortable.

Question 4

Order bias in questionnaire design frequently occurs when broader questions are asked before specific issues are explored.

Accepted Answer

Asking specific questions before asking about broader issues is a common cause of order bias.

Question 5

Open-ended response questions are valuable at the beginning of personal interview sessions.

Accepted Answer

Open-ended response questions at the beginning of personal interview sessions can provide valuable insights into the candidate's personality, communication style, and thought process. They also allow the interviewer to establish rapport and create a comfortable environment for the candidate to share more about themselves. Closed-ended questions, on the other hand, may limit the candidate's response, making it difficult for the interviewer to gauge their suitability for the job.

Question 6

Articulate respondents tend to give shorter answers to open-ended response questions than respondents who are less articulate.

Accepted Answer

Articulate individuals tend to give longer answers.

Question 7

For a questionnaire to fulfill a researcher's purposes,the questions must meet the basic criteria of relevance and accuracy.

Accepted Answer

Relevance and accuracy are essential criteria for any questions in a questionnaire to fulfill a researcher's purposes. If the questions are irrelevant or inaccurate, the data collected will not be useful for the researchers to analyze and draw conclusions.

Question 8

A counterbiasing technique is used with the expectation that two alternative phrasings of the same question will yield a more accurate total response than will a single phrasing.

Accepted Answer

This is a split-ballot technique.

Question 9

A frequency-determination question allows the respondent to provide multiple answers to a single question.

Accepted Answer

This is a checklist question.

Question 10

A questionnaire is accurate to the extent that no unnecessary information is collected in order to solve the marketing problem under study.

Accepted Answer

This describes relevancy.

Question 11

A fixed-alternative question may tempt respondents to check an answer that is more prestigious or socially acceptable than the true answer.

Accepted Answer

This is known as response bias and is a common issue in survey research. Respondents may feel pressure to select an answer that is seen as more socially desirable or acceptable, rather than the answer that reflects their true beliefs or behaviors. This can result in inaccurate data and limit the reliability and validity of the survey results.

Question 12

Open-ended response questions are frequently used in exploratory research.

Accepted Answer

Open-ended response questions are commonly used in exploratory research in order to gather a wide range of qualitative data and insights from participants.

Question 13

Fixed-alternative questions require more interviewer skill to administer than open-ended response questions.

Accepted Answer

Fixed-alternative questions require less interviewer skill.

Question 14

A loaded question suggests a socially desirable answer or is emotionally charged.

Accepted Answer

A loaded question is designed to elicit a particular answer that may be socially desirable or emotionally charged.

Question 15

A question covering several issues at once is referred to as a leading question.

Accepted Answer

This is referred to as a double-barreled question.

Question 16

The cost of administering open-ended questions is much lower than that of administering fixed-alternative questions.

Accepted Answer

The cost is much higher for open-ended questions.

Question 17

Accuracy means that the information collected from a questionnaire is valid.

Accepted Answer

Accuracy in the context of a questionnaire refers to the validity and correctness of the information collected, ensuring it reflects the true situation or opinions of the respondents.

Question 18

There exists a step-by-step process for ensuring accuracy in the wording of questions in surveys.

Accepted Answer

There is no step-by-step procedure for ensuring accuracy in question writing that can be generalized across projects.

Question 19

Two consequences of respondents' forgetting the exact details of their behavior are called telescoping and squishing.

Accepted Answer

Telescoping refers to the tendency of respondents to remember events that occurred further in the past as having occurred more recently, while squishing refers to the opposite tendency of remembering more recent events as having occurred further in the past. Both are consequences of respondents' imperfect memory of their past behaviors.

Question 20

Question wording and sequence can substantially influence accuracy.

Accepted Answer

The way a question is worded or the order in which questions are asked can have an impact on the accuracy of the responses. For example, asking leading questions or using biased language can skew the results. It is important to carefully consider the construction of survey questions to ensure accurate and unbiased responses.

Quiz 15: Questionnaire Design