Question 1

Which of the following allows variables,such as answers from previous questions,to be inserted into unfolding questions on Internet surveys?

Accepted Answer

Variable piping software allows for the insertion of variables or answers from previous questions into unfolding questions, making the survey more personalized and efficient for the respondent. Interactive software generally refers to software that allows for user interaction or feedback, but does not specifically address the use of variables in survey questions. Error trapping software is designed to detect and prevent errors in software applications, and funneling software refers to the technique of guiding respondents through a survey by progressively narrowing down options.

Question 2

In a personal interview,asking general questions before asking specific questions in order to create less bias in the responses is known as the ____________________ technique.

Accepted Answer

The answer of In a personal interview,asking general questions before...

Question 3

A fixed-alternative question which lists ten possible services that could be provided by a local bank and asks respondents to check as many as apply to the question: "Which of the following banking services do you currently use for First City Bank?" is an example of a(n)____________________ question.

Accepted Answer

The answer of A fixed-alternative question which lists ten possible...

Question 4

A fixed-alternative question in which the respondent is asked to check either " _____ Yes or _____ No" is an example of a(n)____________________ question.

Accepted Answer

The answer of A fixed-alternative question in which the respondent...

Question 5

When a respondent is attempting to subscribe to Southwest Airlines e-mail of flight sales and is presented with a box that says: "You must provide your zip code in order to complete your registration," this is an example of:

Accepted Answer

This is an example of error trapping because the respondent is required to provide a specific piece of information (zip code) in order to complete the registration. Without providing the zip code, the registration cannot proceed.

Question 6

When a customer is selecting a flight at Southwest Airlines Web site by clicking on a circular icon next to the flight of her choice,this is called a(n)____________________.

Accepted Answer

The answer of When a customer is selecting a flight...

Question 7

A question in which the respondent is given a list of possible responses and is asked to choose one of them is an example of a(n)____________________ question.

Accepted Answer

The answer of A question in which the respondent is...

Question 8

A question that is written in such a way that it really asks two questions at the same time (e.g.two separate ideas separated by "and")is called a(n)____________________ question.

Accepted Answer

The answer of A question that is written in such...

Question 9

When the respondent's answers to previous questions in a questionnaire create a bias in his or her answers to later questions,this is known as ____________________ bias.

Accepted Answer

The answer of When the respondent's answers to previous questions...

Question 10

A live,real-time support feature that solves problems or answers questions respondents may encounter in completing the questionnaire is called a(n):

Accepted Answer

A live, real-time support feature that solves problems or answers questions respondents may encounter in completing the questionnaire is called an interactive help desk. This feature is often provided in surveys or questionnaires to reduce respondent confusion or error and increase overall data quality. A search engine is a tool for finding information, interactive tabulation is a feature for analyzing survey results, and intervention refers to a deliberate action taken to change or improve a situation, which is not directly related to providing real-time support in survey completion.

Question 11

A question that "screens out" respondents because they do not qualify to answer a subsequent question (e.g."Do you own a DVD player?")is called a(n)____________________ question.

Accepted Answer

The answer of A question that "screens out" respondents because...

Question 12

A(n)____________________ question allows the respondent to answer the question in a personal interview in his or her own words.

Accepted Answer

The answer of A(n)____________________ question allows the respondent to answer...

Question 13

A filter question that is used to determine which subsequent question will be asked depending on the respondent's answer to the filter question is called a(n)____________________ question.

Accepted Answer

The answer of A filter question that is used to...

Question 14

In an Internet questionnaire,boxes where respondents can type in their own answers to questions are called ____________________.

Accepted Answer

The answer of In an Internet questionnaire,boxes where respondents can...

Question 15

A tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research is referred to as:

Accepted Answer

A tabulation of the results of a pretest is known as a preliminary tabulation. This tabulation helps determine whether the questionnaire will meet the research objectives before it is administered to the target population. Choice B (primary tabulation) and Choice C (initial tabulation) are not accurate terms for this process. Choice D (back translation) refers to a method of ensuring questionnaire accuracy in multilingual surveys and is not related to a pretest.

Question 16

Questions that suggest or imply a certain answer are called ____________________ questions.

Accepted Answer

The answer of Questions that suggest or imply a certain...

Question 17

A type of fixed-alternative question in which a respondent is asked to select the category that best represents his gross income for the previous year is an example of a(n)____________________ question.

Accepted Answer

The answer of A type of fixed-alternative question in which...

Question 18

When "Out of sight,out of mind" was translated into a foreign language,and then was translated back into English by a language expert in that language to become: "Invisible things are insane," this was an example of:

Accepted Answer

This is an example of back translation, which involves translating a text into another language and then translating it back into the original language to check for accuracy and understandability. In this case, the translation process resulted in a significant deviation from the original meaning.

Question 19

A question that is written in such a way that it arouses strong emotion in the respondent is called a(n)____________________ question.

Accepted Answer