Question 1

Digital marketing uses all digital media to develop communication and exchanges with customers.

Accepted Answer

Digital marketing utilizes various digital media channels and techniques such as social media, email marketing, search engine optimization, and others to promote products, services, or brands, and to engage with customers.

Question 2

Digital media channels have all the benefits of a brick-and-mortar store and are therefore growing in popularity.

Accepted Answer

While digital media channels have many benefits such as convenience and a wider reach, they do not have all the same benefits as a physical store such as the ability to physically touch and see products.

Question 3

A smart watch is an example of a type of digital media channel.

Accepted Answer

A smart watch is a wearable device that has the capability to connect to the internet, receive and display notifications, track fitness data, and perform various other functions. This makes it an example of a digital media channel that can deliver information and content to its users.

Question 4

Digital media refers to a marketing strategy that engages in the strategic process of distributing, promoting, and pricing products, and discovering consumer desires through social networks.

Accepted Answer

Digital media refers to content that is stored in digital formats and accessed through electronic devices, not specifically to a marketing strategy. Marketing strategies that use digital media for promoting products and engaging with consumers are part of digital marketing.

Question 5

Control refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

Accepted Answer

Control is defined as customers' ability to regulate the information they view and the rate and sequence of their exposure to that information. This is a key feature of modern media consumption, as consumers increasingly use digital technologies to curate their media diets and avoid undesirable content. By giving users greater control over their viewing experience, media companies can improve user satisfaction and engagement and create more targeted advertising opportunities.

Question 6

Connectivity is the use of digital networks to provide linkages between information providers and users.

Accepted Answer

Connectivity refers to the use of digital networks for linking information providers and users.

Question 7

Electronic marketing strategy and digital marketing strategy are often used interchangeably, but there are differences between them.

Accepted Answer

While both electronic marketing and digital marketing involve promoting products or services online, electronic marketing often refers specifically to email marketing campaigns, while digital marketing encompasses a broader range of tactics such as social media, search engine optimization, and online advertising.

Question 8

Small businesses can use digital media to develop strategies to reach new markets and access inexpensive communication channels.

Accepted Answer

Digital media can be used by small businesses to extend their reach and reach out to new markets, as well as communicate with customers through affordable channels.

Question 9

Traditional advertising is unlimited in terms of interactivity.

Accepted Answer

Traditional advertising usually involves one-way communication from the brand to the consumer and does not allow for direct interaction or engagement.

Question 10

E-marketing includes the use of mobile phones, but not digital outdoor marketing devices.

Accepted Answer

E-marketing includes the use of various digital devices which also includes digital outdoor marketing devices.

Question 11

To communicate with their employees, companies may use wikis and podcasts.

Accepted Answer

Wikis and podcasts are two common communication tools used by companies to connect and exchange information with their employees. Wikis allow employees to collaborate on projects and share ideas while podcasts can be used to deliver news updates or training materials in an engaging way.

Question 12

One of the fastest-growing areas in mobile technology is the creation of applications.

Accepted Answer

The statement is true. According to a report by Statista, there were approximately 2.56 million apps available in the Google Play Store as of September 2020, and this number is projected to continue growing. The app market is a lucrative industry for developers, with revenues from mobile apps projected to reach $935 billion by 2023.

Question 13

Digital media refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of Internet customers using digital marketing.

Accepted Answer

Digital media refers to content that is stored in digital formats and accessed through electronic devices, not the strategic process of marketing products online. Digital marketing is the correct term for the strategic process mentioned.

Question 14

Accessibility refers to a customer's ability to access information about products, such as colors, prices, and reviews.

Accepted Answer

Accessibility refers to a customer's ability to access information about products, such as colors, prices, and reviews.

Question 15

An accessible channel means the marketer knows who the customer is and can specifically address that person.

Accepted Answer

The answer of An accessible channel means the marketer knows...

Question 16

Amazon.com, eBay, Zappos, and a number of other companies engage in e-tailing through their websites.

Accepted Answer

These companies are well-known e-commerce retailers and sell products through their websites.

Question 17

General Electric engages with its customers by answering their questions and posting updates. This is an example of accessibility.

Accepted Answer

The answer of General Electric engages with its customers by...

Question 18

Addressability allows customers to respond to a company's marketing communications by expressing their reactions and desires directly to the company.

Accepted Answer

The answer of Addressability allows customers to respond to a...

Question 19

As the Internet and digital communication technologies have advanced, marketers are able to target markets more precisely.

Accepted Answer

With the help of advanced digital communication technologies, marketers now have more opportunities to target specific demographics with customized and personalized marketing strategies. This allows them to reach the right audience with the right message at the right time, resulting in more effective and efficient marketing campaigns.

Question 20

Control refers to the customer's ability to access information on the Internet with simple clicks on a keyboard.

Accepted Answer

Control, in the context of customer interaction with the Internet, typically refers to the customer's ability to manage their personal preferences, privacy settings, or the content they wish to view, rather than merely accessing information through clicks.

Quiz 9: Digital Marketing and Social Networking

Digital marketing uses all digital media to develop communication and exchanges with customers.

Digital media channels have all the benefits of a brick-and-mortar store and are therefore growing in popularity.

A smart watch is an example of a type of digital media channel.

Digital media refers to a marketing strategy that engages in the strategic process of distributing, promoting, and pricing products, and discovering consumer desires through social networks.

Control refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

Connectivity is the use of digital networks to provide linkages between information providers and users.

Electronic marketing strategy and digital marketing strategy are often used interchangeably, but there are differences between them.

Small businesses can use digital media to develop strategies to reach new markets and access inexpensive communication channels.

Traditional advertising is unlimited in terms of interactivity.

E-marketing includes the use of mobile phones, but not digital outdoor marketing devices.

To communicate with their employees, companies may use wikis and podcasts.

One of the fastest-growing areas in mobile technology is the creation of applications.

Digital media refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of Internet customers using digital marketing.

Accessibility refers to a customer's ability to access information about products, such as colors, prices, and reviews.

An accessible channel means the marketer knows who the customer is and can specifically address that person.

Amazon.com, eBay, Zappos, and a number of other companies engage in e-tailing through their websites.

General Electric engages with its customers by answering their questions and posting updates. This is an example of accessibility.

Addressability allows customers to respond to a company's marketing communications by expressing their reactions and desires directly to the company.

As the Internet and digital communication technologies have advanced, marketers are able to target markets more precisely.

Control refers to the customer's ability to access information on the Internet with simple clicks on a keyboard.