Jim maintains a popular blog that highlights restaurants in the Chicago area. Jim provides recommendations on the restaurants, posts photos, and gives descriptions of upcoming specials or events. He has a number of followers, and restaurants have begun to take notice. One popular restaurant chain is expanding and hopes that Jim could help it in promoting its new location. Not only does Jim have a lot of people following his blog posts, but the restaurant knows that Jim is highly trusted. What is the best way for the restaurant to make use of Jim's influence in its promotional strategy?
A)Ask Jim to post updates on the restaurant's website.
B)Invite Jim to write a review of its food.
C)Send Jim photos of restaurant meal specials.
D)Send Jim a Facebook message asking him to "like" the restaurant.
E)Send Jim a press release describing the new location.

Question

Quizplus · Accepted Answer

Inviting Jim to write a review of the restaurant's food would be the best way for the restaurant to make use of his influence in promoting its new location. Jim's reviews are highly trusted by his followers, and a positive review could attract more people to the restaurant's new location. Additionally, a review on Jim's blog would reach a larger audience than just posting updates on the restaurant's website or sending photos of meal specials. The press release and Facebook message may not be as effective as they may come across as too promotional, and it's unclear if Jim would be willing to simply "like" the restaurant without any additional promotion.

Jim Maintains a Popular Blog That Highlights Restaurants in the Chicago