A(n) _____ Is a Document That Serves as a Guide

A(n) _____ is a document that serves as a guide for the present and future marketing activities of an organization.

A) marketing mix
B) mission statement
C) integrated marketing communications message
D) marketing plan
E) product concept A marketing plan is a document that serves as a guide for the present and future marketing activities of an organization.The marketing plan has a profound effect on an organization's IMC.It dictates the role of promotional messages in the marketing mix.