Which of the Following Enables Better Implementation, Control, and Continuity

Which of the following enables better implementation, control, and continuity of campaigns, and guides the allocation of promotional dollars?

A) Copy points
B) Marketing plan
C) Product concept
D) Subliminal advertising
E) Communications media The marketing plan has a profound effect on an organization's IMC.It dictates the role of promotional messages in the marketing mix.It enables better implementation, control, and continuity of campaigns, and it guides the allocation of promotional dollars.