In the context of praiseworthy and blameworthy failures, Mitchell Marks and Robert Shaw argue that a firm may gain more in the long term from a(n) _____.
A) productive failure
B) non-goal-oriented change
C) unproductive failure
D) unproductive success

Question

Quizplus · Accepted Answer

Marks and Shaw argue that a productive failure, where a firm takes risks and tries out new ideas but learns from the failures, can lead to long-term gains. In contrast, an unproductive failure does not lead to any learning or improvement, and an unproductive success, where a firm achieves its goals but without any learning, may not be sustainable in the long run. A non-goal-oriented change, on the other hand, may not necessarily be a failure or a success but rather a strategic shift in a firm's direction.

In the Context of Praiseworthy and Blameworthy Failures, Mitchell Marks