_____ measures, such as financial performance and corporate image, can take time to become apparent.
A) Leading
B) Lagging
C) Internal
D) External

Question

Quizplus · Accepted Answer

Lagging measures refer to outcomes that have already occurred and provide historical data. Financial performance and corporate image are examples of lagging measures as they take time to become apparent after the actions that contribute to them are taken. Leading measures, on the other hand, predict future outcomes and are more proactive in nature. Internal and external measures refer to the source of the data being measured, but are not relevant to the concept of leading vs lagging measures.

_____ Measures, Such as Financial Performance and Corporate Image, Can