Mona writes a message to persuade customers that eating her company's new yogurt will make them healthier.She chooses to make her message indirect and implicit.Mona has chosen a common approach for such a message.

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Compared to other business messages,persuasive messages are somewhat more indirect and implicit.External persuasive messages tend to be more indirect and implicit than internal persuasive messages.

Mona Writes a Message to Persuade Customers That Eating Her