Internal persuasive messages are more likely to appeal to emotion than external persuasive messages are.

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Internal messages more often focus on promoting ideas,whereas external messages more often focus on promoting products and services.Also,internal persuasive messages tend to be slightly more direct and explicit,and they tend to be based on logical appeals.In contrast,external persuasive messages tend to be slightly more indirect and implicit,and they tend to be based on emotional appeals.

Internal Persuasive Messages Are More Likely to Appeal to Emotion