Question 1

Provide a short answer to each of these questions.Be sure to fully explain your answer.
Describe how corporate public policy fits into strategic management.

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Question 2

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
In what do value-based companies believe?

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Question 3

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Compare the public affairs office of today with its predecessor from twenty years ago.

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Question 4

Provide a short answer to each of these questions.Be sure to fully explain your answer.
One view of the public affairs function is that it serves as a window.Explain why this analogy is used to describe public affairs.

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Question 5

Provide a short answer to each of these questions.Be sure to fully explain your answer.
Describe some of the ways in which the public affairs office can help an operating manager to understand that public affairs are truly relevant to what he or she does.

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Question 6

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
A current issue that holds significant public policy implications is the economic meltdown and its consequences Discuss some of the public policy implications associated with this.

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Question 7

Provide a short answer to each of these questions.Be sure to fully explain your answer.
Why would a firm elect to perform a social audit,when it is not required? What benefits can accrue from a social audit?

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Question 8

Provide a short answer to each of these questions.Be sure to fully explain your answer.
Describe what the text means by "sustainable strategic management."

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Question 9

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Assume that you manage the public affairs office for a large American financial investment firm.Your company has decided to pay incentive bonuses to individuals for the number and volume of investment exchanges made.Using the knowledge that you have gained so far in this class (i.e. ,from all chapters and discussions),develop a policy on incentive bonuses for the firm's public affairs office.

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Question 10

Provide a short answer to each of these questions.Be sure to fully explain your answer.
Describe what is meant by "buffering" and "bridging."

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Question 11

Provide a short answer to each of these questions.Be sure to fully explain your answer.
Review Johnson & Johnson's Credo,in which it lists its duties to its stakeholders.Do you notice anything unusual in the priorities given to those duties?

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Question 12

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
The authors indicate that the key difference between public affairs and public relations is the goals of the client.What do they mean by the goals of the clients when both have the same goals?

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Question 13

Provide a short answer to each of these questions.Be sure to fully explain your answer.
Describe some of the types of evidence that a firm displays enterprise-level strategic thinking.

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Question 14

Provide a short answer to each of these questions.Be sure to fully explain your answer.
The textbook mentions that global public affairs must balance externally and internally focused activities.Describe some of the activities in which an global public affairs department would be interested.

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Question 15

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Explain Porter and Kramer's perspective that interdependence between business and society takes two forms.

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Question 16

The scorecard approach,in which operating managers can see that their efforts have helped to avoid or prevent problems,is one way to

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The scorecard approach helps to show how public affairs makes a difference by allowing operating managers to see how their efforts have helped to avoid or prevent problems.

Quiz 5: Strategic Management and Corporate Public Affairs

Provide a short answer to each of these questions.Be sure to fully explain your answer. Describe how corporate public policy fits into strategic management.

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it. In what do value-based companies believe?

Provide a short answer to each of these questions.Be sure to fully explain your answer. One view of the public affairs function is that it serves as a window.Explain why this analogy is used to describe public affairs.

Provide a short answer to each of these questions.Be sure to fully explain your answer. Describe some of the ways in which the public affairs office can help an operating manager to understand that public affairs are truly relevant to what he or she does.

Provide a short answer to each of these questions.Be sure to fully explain your answer. Why would a firm elect to perform a social audit,when it is not required? What benefits can accrue from a social audit?

Provide a short answer to each of these questions.Be sure to fully explain your answer. Describe what the text means by "sustainable strategic management."

Provide a short answer to each of these questions.Be sure to fully explain your answer. Describe what is meant by "buffering" and "bridging."

Provide a short answer to each of these questions.Be sure to fully explain your answer. Review Johnson & Johnson's Credo,in which it lists its duties to its stakeholders.Do you notice anything unusual in the priorities given to those duties?

Provide a short answer to each of these questions.Be sure to fully explain your answer. Describe some of the types of evidence that a firm displays enterprise-level strategic thinking.

Provide a short answer to each of these questions.Be sure to fully explain your answer. The textbook mentions that global public affairs must balance externally and internally focused activities.Describe some of the activities in which an global public affairs department would be interested.

The scorecard approach,in which operating managers can see that their efforts have helped to avoid or prevent problems,is one way to