Which of the following groups make up the "base of the pyramid" in international management?
A) Front-line employees at the bottom of an organizational hierarchy
B) Young people at the bottom of the population pyramid
C) Emerging middle-class markets and other wealthiest consumers
D) Potential low-income customers at the bottom of the economic pyramid

Question

Quizplus · Accepted Answer

Although FDI in emerging economies has grown rapidly, most has been directed at the big emerging markets previously mentioned-China, India, and Brazil-and even there, most multinational corporation (MNC) emerging-market strategies have focused exclusively on the elite and emerging middle-class markets, ignoring the vast majority of people considered too poor to be viable customers. Because of this focus, MNC strategies aimed at tailoring existing practices and products to better fit the needs of emerging-market customers have not succeeded in making products and services available to the mass markets in the developing world-the 4-5 billion people at the bottom of the economic pyramid who represent fully two-thirds of the world's population.

Which of the Following Groups Make Up the "Base of the Pyramid