Which of the following findings regarding the base of the pyramid (BOP)strategy has significant implications for the globalization-national responsiveness framework?
A) Building relationships directly and at the local level contributes to the reputation and fosters the trust necessary to overcome the lack of formal institutions such as the rule of law.
B) The BOP may be an ideal environment for incubating new, leapfrog technologies.
C) Business models forged successfully at the base of the pyramid have the potential to travel profitably to higher-income markets.
D) The BOP strategy brings focus to those who are too poor to be viable customers for multinational companies.

Question

Quizplus · Accepted Answer

Business models forged successfully at the base of the pyramid have the potential to travel profitably to higher-income markets because adding cost and features to a low-cost model may be easier than removing cost and features from high-cost models. This finding has significant implications for the globalization-national responsiveness framework.

Which of the Following Findings Regarding the Base of the Pyramid