In studying consumers like Gail,a college junior,marketers often find it useful to learn how they spend their leisure time,their interests in music or clothing,even atand titudes about social issues,to be able to categorize them according to their lifestyles.This sort of information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.

Question

Quizplus · Accepted Answer

The sort of information described in the question, such as leisure time activities and attitudes about social issues, is known as psychographics. Psychographics refers to the study of personality, values, attitudes, interests, and lifestyles, and is often used in marketing and advertising to help understand and target specific consumer segments. Core values (A) refer to the fundamental beliefs that guide an individual's behavior, while configurations (C) and physiognomies (D) are not relevant or commonly used terms in consumer psychology or marketing research.

In Studying Consumers Like Gail,a College Junior,marketers Often Find It