Recently marketers have come to realize the value of what is being called relationship marketing.In marketing terms,it means:
A) developing friendships with foreign governments so that American products can be sold in their countries at a fair price.
B) instituting practices which show companies' awareness of their responsibilities to the environment and society.
C) building bonds between brands and customers that will last over time.
D) using new electronic capabilities to ensure that all channel members work smoothly together, for example, in seeing that products get to retailers before their inventories run out.

Question

Quizplus · Accepted Answer

Relationship marketing refers to the process of developing and maintaining long-term relationships with customers through various strategies such as personalized communication, loyalty programs, and other customer-oriented initiatives. The aim is to build a strong emotional connection between the brand and the customer, resulting in customer retention, repeat business, and positive word-of-mouth. It is focused on creating enduring relationships with customers, rather than just short-term transactions.

Recently Marketers Have Come to Realize the Value of What