When there is a gulf between a consumer's present state and some ideal state,this gulf creates a state of tension.The magnitude of this tension determines the urgency the consumer feels to reduce the tension.This degree of arousal is:
A) motivation.
B) discomfort.
C) cognitive awareness.
D) drive.

Question

Quizplus · Accepted Answer

The degree of arousal that results from the tension between a consumer's present state and an ideal state is referred to as a "drive." This drive motivates the consumer to take action to reduce the tension.

When There Is a Gulf Between a Consumer's Present State