Why can approach-approach conflicts be resolved easier with cognitive dissonance reduction strategies than approach-avoidance conflicts?
A) Approach-avoidance conflicts result when the positive alternative simply overwhelms the negative; thus, no cognitive dissonance exists under this condition.
B) Approach-approach conflicts result when both alternatives are positive. The selection of one requires the rejection of another, which creates a need for a cognitive explanation of why one was not selected. The approach-avoidance conflict produces much less dissonance because one is positive and the other is clearly negative.
C) Approach-avoidance conflicts create inertia; thus, past habits are employed without the need to resolve the cognitive inconsistencies.
D) Approach-approach conflicts are very confusing to resolve intellectually, but approach-avoidance conflicts are typically simply resolved through behavioural aspects of reinforcement learning.

Question

Quizplus · Accepted Answer

Approach-approach conflicts result in cognitive dissonance because both alternatives are positive, and the selection of one requires the rejection of the other. On the other hand, approach-avoidance conflict produces less dissonance because one alternative is positive, and the other is clearly negative. Therefore, cognitive dissonance reduction strategies can be more easily employed to resolve approach-approach conflicts than approach-avoidance conflicts.

Why Can Approach-Approach Conflicts Be Resolved Easier with Cognitive Dissonance