What do we call the type of involvement which relates to a consumer's level of interest in making a specific purchase:
A) simulated involvement.
B) message-response involvement.
C) product involvement.
D) motivated involvement.

Question

Quizplus · Accepted Answer

The type of involvement which relates to a consumer's level of interest in making a specific purchase is called product involvement. This refers to the degree to which a consumer is interested in and involved with a product, based on factors such as its relevance, importance, and perceived risk. Simulated involvement and message-response involvement are not types of involvement related to purchasing behavior, while motivated involvement is a broad term that could refer to any kind of active engagement or interest, not necessarily related to purchasing.

What Do We Call the Type of Involvement Which Relates