Question 1

When John picks up a six-pack of Budweiser beer out of habit,without consideration of other choices,he is making a decision characterized by:

Accepted Answer

Inertia refers to the tendency to stick with familiar choices or behaviors without actively considering other options. John's mindless selection of Budweiser represents this type of decision-making, where he didn't actively weigh other options or consider alternatives.

Question 2

Research on happiness throughout the lifespan suggests that:

Accepted Answer

Research indicates that younger people often associate happiness with excitement and high-energy emotions, while older individuals tend to find happiness in calm and contentment.

Question 3

If we achieve a "flow state" in regards to our company website,the visitor:

Accepted Answer

When a visitor achieves a "flow state" on a website, they become fully engaged in the experience and lose all track of time. This can lead to increased interest in the website's content and potentially lead to a conversion or inquiry.

Question 4

Which of the following is not a "person" factor for creating involvement with an advertisement?

Accepted Answer

Interest, importance, and needs are all factors of an individual person that can create involvement with an advertisement. Occasion, on the other hand, refers to a situational factor that may impact involvement but is not necessarily an inherent aspect of the individual viewing the advertisement.

Question 5

When Hilary bought a new set of dishes for everyday use,she acted differently from the time when she bought a set for her favourite nephew's wedding gift.This is an example of:

Accepted Answer

Purchase situation involvement refers to how the circumstances surrounding a purchase influence the level of involvement a consumer has in the decision-making process. In this case, Hilary's purchase of a set of dishes for everyday use (a routine purchase) is different from her purchase of a set for her nephew's wedding gift (a gift purchase), which likely had higher emotional and social value attached to it. Thus, the purchase situation influenced Hilary's level of involvement in each purchase.

Question 6

Research on linguistic structure suggests that consumers would prefer:

Accepted Answer

Consumers tend to prefer brand names with sound repetition, also known as "phonetic symbolism." This is because such names are easier to remember and associate positively with the product or service being sold. Examples of successful brands using sound repetition include Coca-Cola, Krispy Kreme, and KitKat.

Question 7

Ray's house needed a new roof.When he read the homebuilder's magazine,he was able to pause and reflect on what he read on each page.This is an example of:

Accepted Answer

Message-response involvement refers to the engagement and reflection a person has with the content of a message, such as reading and thinking about information in a magazine.

Question 8

___________ is a mental state of well-being characterized by positive emotions.

Accepted Answer

Happiness is a mental state characterized by positive emotions such as joy, contentment, and satisfaction. Guilt, embarrassment, and anger are negative emotions that do not fit the definition of mental well-being.

Question 9

Emotions are:

Accepted Answer

Emotions are valenced reactions to events and objects, but they are typically accompanied by high levels of arousal. Option A is incorrect because emotions are typically associated with high levels of arousal. Option B is incorrect because emotions can vary in intensity and are not always moderate. Option C is incorrect because emotions can be triggered by both specific events and general circumstances.

Question 10

The term mood congruency refers to the fact that:

Accepted Answer

Mood congruency refers to the tendency for individuals to make judgments that are consistent with their current mood states.

Question 11

Which of the following is not a possible result of an individual's involvement with a purchase decision?

Accepted Answer

The answer of Which of the following is not a...

Question 12

A technique called _________ scours the social media universe to collect and analyze the words people use when they describe a specific product or company.

Accepted Answer

The technique described in the question is called sentiment analysis, where the words people use when they talk about a product or company are analyzed for their positivity/negativity (i.e., sentiment) to understand consumer perceptions. Data scouring, mood monitoring, and valenced reporting are not specific techniques related to this process.

Question 13

Moods are:

Accepted Answer

Moods are temporary affective states that are not necessarily tied to a specific event or object. They are typically low to moderate in arousal and can be either positive or negative in valence. Option B is the only choice that accurately reflects this definition.

Question 14

An anti-smoking advertisement states that smoking can cause second-hand smoking to children and shows a picture of two children with innocent expressions on their faces.What emotion is this ad trying to convey to the audience?

Accepted Answer

The ad is trying to convey guilt to the audience by showing innocent children who may be affected by second-hand smoking.

Question 15

What do we call the type of involvement which relates to a consumer's level of interest in making a specific purchase:

Accepted Answer

The type of involvement which relates to a consumer's level of interest in making a specific purchase is called product involvement. This refers to the degree to which a consumer is interested in and involved with a product, based on factors such as its relevance, importance, and perceived risk. Simulated involvement and message-response involvement are not types of involvement related to purchasing behavior, while motivated involvement is a broad term that could refer to any kind of active engagement or interest, not necessarily related to purchasing.

Question 16

Research on happiness suggests that:

Accepted Answer

Research suggests that material goods do not bring long-term happiness. In fact, people tend to report increased happiness when they spend money on others rather than on themselves. Furthermore, encouraging people to think about time (as opposed to money) motivates them to spend more time with family and friends, which has been linked to greater happiness. Conversely, encouraging people to focus on money (as opposed to time) can lead to a decrease in socializing and thus a decrease in happiness. Therefore, the best choice is C.

Question 17

Evaluations are:

Accepted Answer

The answer of Evaluations are:
...

Question 18

Research on material versus experiential purchases suggests that:

Accepted Answer

Research has consistently found that experiential purchases, such as vacations or concert tickets, tend to bring people more happiness than material purchases, such as a new outfit or electronic gadget. One reason for this is that experiences are more likely to contribute to one's sense of identity and social connections, which are important factors for overall well-being.

Question 19

When Lululemon monitors consumers' emotional reactions to its products on Twitter it is engaging in:

Accepted Answer

Lululemon is analyzing consumers' sentiments about its products on Twitter, which is known as sentiment analysis. This involves using natural language processing and machine learning techniques to identify and categorize opinions expressed in social media content.

Question 20

Which of the following is an example of marketers using positive affect to highlight product benefits?

Accepted Answer

An ad for Viagra that depicts a happy user of its products who is walking to the beat of uplifting music uses positive affect to highlight product benefits.

Quiz 4: Motivation and Affect