Question 1

Most researchers agree that an attitude is made up of ________ components.

Accepted Answer

Most researchers agree that an attitude is made up of three components: cognitive, affective, and behavioral. The cognitive component refers to a person's beliefs or thoughts about the attitude object, the affective component refers to the emotional feelings associated with the attitude object, and the behavioral component refers to the actions or behaviors related to the attitude object.

Question 2

All of the following,EXCEPT,________ are attitude functions.

Accepted Answer

The motivation function is not an attitude function, but rather a component of motivational psychology. The other three functions (utilitarian, value-expressive, and ego-defensive) are all attitude functions.

Question 3

The concept that attempts to explain the relative impact of the three components of an attitude and the sequence of steps occurring en route to the formation of an attitude is called:

Accepted Answer

The concept that attempts to explain the relative impact of the three components of an attitude (cognitive, affective, and behavioral) and the sequence of steps occurring en route to the formation of an attitude is called hierarchy of effects. This theory proposes that attitudes are formed through a sequence of stages from initial recognition of a problem or need, to the formation of beliefs or affective responses, and eventually to a specific behavior or action.

Question 4

Julia's favourite magazines are Vogue and Harper's Bazaar,she loves French food,and is anti-abortion.Which attitude function describes her motives?

Accepted Answer

Julia's preferences for certain magazines and food, as well as her stance on abortion all suggest that she is using her attitudes to express her values and personality. This is consistent with the value-expressive function of attitudes.

Question 5

The functional theory of attitudes was initially developed by:

Accepted Answer

The functional theory of attitudes was initially developed by Daniel Katz. This theory suggests that attitudes serve different functions for individuals, such as adjusting to their environment or expressing their values.

Question 6

According to the ABC model of attitudes,the relationships among knowing,feeling,and doing are combined in different ways en route to the formation of an attitude.In contrast to the confident way Nancy ordered,Jan,an occasional drinker,ordered her drink by saying,"Oh,I don't really care,I guess your house white wine will be fine." Which of the following schematics best represents Jan's hierarchy of effects?

Accepted Answer

The answer of According to the ABC model of attitudes,the...

Question 7

A lasting general evaluation of people (including oneself),objects,and issues is:

Accepted Answer

A lasting general evaluation is called an attitude. An attitude is a person's psychological tendency to evaluate people, objects, or issues in a certain way, which can be positive or negative. Attitudes are formed through experience, education, and socialization, and they can influence behavior and decision-making. Therefore, an attitude is not just an opinion or an impression, but a deeper and more stable disposition that shapes one's perspective and actions. A value is also related to one's beliefs and preferences, but it is more abstract and fundamental, reflecting what one considers as important and desirable in life.

Question 8

Bill is watching a television show.When an advertisement comes on,he has a predisposition to respond to that advertisement in a favourable or unfavourable manner.This predisposition is referred to as a(n)________.

Accepted Answer

The predisposition to respond to an advertisement in a favourable or unfavourable manner is referred to as an attitude toward the advertisement.

Question 9

According to the functional theory of attitudes,the ________ function is addressed by ads that stress straightforward product benefits ("Drink Diet Coke 'just for the taste of it'").

Accepted Answer

The utilitarian function of attitudes is concerned with the practical benefits that a product or service provides to the consumer. Ads that stress straightforward product benefits such as "Drink Diet Coke 'just for the taste of it'" address this utilitarian function of attitudes by highlighting the practical benefits of consuming the product.

Question 10

A primary application of functional theory to the strategic positioning of products is:

Accepted Answer

Functional theory assumes that a particular function or utility dominates a consumer's need, making it a primary application for strategic positioning of products. However, it is not universally true that everybody uses functional theory for decision making, and it is debatable whether functional theory is more valid and reliable than other models. Using functional theory in isolation can also be harmful to the development of favourable product associations, as emotional and symbolic factors can also influence consumer decision making.

Question 11

Jeannette seeks out lots of information,considers information carefully,and arrives at a thoughtful decision about a home theatre system.The hierarchy exhibited here is:

Accepted Answer

Jeannette's behavior exhibits high involvement in the decision-making process, as she is actively seeking out information and carefully considering it before arriving at a decision about the expensive purchase of a home theatre system.

Question 12

Coke is attempting to combat erosion of the cola market by using phrases such as "unique taste sensation." They are attempting to appeal to consumers':

Accepted Answer

Coke is using phrases like "unique taste sensation" to evoke emotional reactions from consumers, aiming to create a personal and memorable connection with the product.

Question 13

Most researchers agree that an attitude has three components.In the ABC model of attitudes,they are:

Accepted Answer

The ABC model of attitudes proposes that attitudes have three components: affect (emotions and feelings), behaviour (actions and intentions), and cognition (thoughts and beliefs). Option A includes "conscience," which is not a component of attitudes in the ABC model. Option C is similar to option A but replaces "conscience" with "cognition," which is a correct component. Option D replaces "affect" with "belief," which is not a component of attitudes in the ABC model. Therefore, the best choice is B.

Question 14

Are cognition and affect two separate elements of attitudes? Affective responses do not always require prior cognitions according to the position taken by the:

Accepted Answer

The answer of Are cognition and affect two separate elements...

Question 15

Ruby believes that ice cream is fattening and therefore tries to avoid the temptation of eating it.Which of the following best describes the relationship between Ruby and ice cream?

Accepted Answer

The relationship between Ruby and ice cream is that of an attitude object because Ruby has a certain attitude towards ice cream, in this case, a belief that it is fattening and should be avoided.

Question 16

Bonnie is a wine connoisseur.She has spent a lot of time studying the various wines,visiting vineyards,and tasting various vintages.Her attitude can be described as:

Accepted Answer

Bonnie's attitude towards wine is based on cognitive information processing as she has studied and accumulated knowledge about different wines, vineyards, and vintages through experience and education. This suggests that her attitude is influenced by her cognitive beliefs and thoughts about wine.

Question 17

Sarah sees an ad for a popular deodorant.In the ad,a young girl is embarrassed on prom night because of a perspiration stain on her pink prom dress.The punch line of the ad says,"Is yours strong enough when you really need it?" Sarah thinks about the brand she uses,an upcoming date with a new guy,and decides to switch to the advertised brand.Which of the following attitude functions most closely matches the decision made by Sarah?

Accepted Answer

The answer of Sarah sees an ad for a popular...

Question 18

Zajonc's hierarchy of effects model involves:

Accepted Answer

Zajonc's hierarchy of effects model suggests that affect (emotions and feelings) is the initial stage in influencing behavior, which then leads to the formation of beliefs. Therefore, the correct sequence is affect → behavior → beliefs.

Question 19

Acme Company knows its product has little brand loyalty,and customers don't have a strong preference for its product or the competitor's.To develop a positive attitude in the market,Acme should concentrate first on ________ their product.

Accepted Answer

The answer of Acme Company knows its product has little...

Question 20

Marketing managers often reject the concept of low involvement by consumers in processing product or brand information because:

Accepted Answer

If marketing managers accept the concept of low involvement, they would have to acknowledge that consumers are not paying much attention to their marketing communications. This would mean that a large portion of their budget and effort is wasted, which is not something they would want to accept.

Quiz 7: Attitudes