When Gillette's Mach 3 razor gives way to Gillette's new Mach 3 Turbo,this is known as a:
A) market modification.
B) discontinuous innovation.
C) dynamically continuous innovation.
D) continuous innovation.

Question

Quizplus · Accepted Answer

Continuous innovation refers to minor improvements or upgrades to existing products, like the Mach 3 Turbo, which builds on the existing Mach 3 razor.

When Gillette's Mach 3 Razor Gives Way to Gillette's New