Regardless of how much behavioural change is demanded by an innovation,all of the following tend to be factors which speed up the adoption of innovations EXCEPT:
A) compatibility with consumers' lifestyles.
B) trialability through free or "trial-size" samples of new products.
C) consumers believe there will be more benefits in the new offer.
D) lower cost than previous alternative.

Question

Quizplus · Accepted Answer

Lower cost than previous alternatives is not necessarily a factor that speeds up adoption if the innovation requires significant behavioral change. Other factors like compatibility, trialability, and perceived benefits are more influential in encouraging adoption.

Regardless of How Much Behavioural Change Is Demanded by an Innovation,all