Harold is conducting marketing research to determine what consumer segment his company should serve with its services.Which function is this marketing research serving?
A)testing
B)issues
C)foundational
D)performance

Question

Quizplus · Accepted Answer

This marketing research is serving the foundational function, which is the process of gathering and analyzing data to understand the current state of the market and opportunities for the company to serve its targeted consumer segment.

Harold Is Conducting Marketing Research to Determine What Consumer Segment