A(n)_____ is a marketing research supplier that provides standardized information for many clients in return for a fee.

Question

Quizplus · Accepted Answer

A syndicated service is a marketing research supplier that provides standardized information for many clients in return for a fee. They offer standardized research products, which can be purchased by multiple clients who are interested in the same topic or industry. This is in contrast to full-service firms, which provide custom research projects tailored to each client's specific needs, and boutique services, which specialize in one particular aspect of research such as focus groups or survey design. One-stop service is not a commonly used term in the market research industry.

A(n)_____ Is a Marketing Research Supplier That Provides Standardized Information