When AT&T hires a research agency to conduct research among business users regarding mobile technology needs,this is called _____.

Question

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Custom research refers to research that is specifically commissioned and tailored to the needs of a particular company or organization. In this scenario, AT&T is hiring a research agency to conduct research among business users, which is a clear example of custom research. Syndicated research refers to research that is conducted independently by a research firm and then offered for sale to multiple companies or organizations. Limited research and commercial research are not commonly used terms in the research industry.

When AT&T Hires a Research Agency to Conduct Research Among