Which of the following is conducted not to gather information for marketing decisions but to bolster a point of view or satisfy other needs?

Question

Quizplus · Accepted Answer

Pseudo-research is conducted to give the appearance of legitimate research but is really being done to support a predetermined agenda or bias, rather than to gather information for marketing decisions. The other options (pretest, shilling, and stealth research) all involve gathering information for marketing decisions.

Which of the Following Is Conducted Not to Gather Information