The two approaches that marketer researchers conduct surveys are referred to as _____.
A) interactive and noninteractive
B) personal and impersonal
C) mail and telephone
D) interviewer and noninterviewer

Question

Quizplus · Accepted Answer

Interactive surveys involve direct interaction with respondents, such as interviews or online surveys, while noninteractive surveys do not involve direct interaction, such as mail surveys.

The Two Approaches That Marketer Researchers Conduct Surveys Are Referred