What type of measurement is the following?
I would like to know your overall opinion of two brands of athletic shoes. They are Nike and New Balance. Overall,which of these two brands -- Nike or New Balance-- do you think is the better one? Or are both the same?
____ Nike is better
____ New Balance is better
____ They are about the same
A) semantic differential
B) Thurstone
C) paired comparison
D) constant-sum

Question

Quizplus · Accepted Answer

The measurement type in this scenario is paired comparison, as the respondent is being asked to compare two specific options and choose which they believe is better. Semantic differential measures attitudes towards an object on a scale, Thurstone measures the intensity of a person's attitude towards an object, and constant-sum asks respondents to allocate a fixed number of points among several attributes. Paired comparison is the best fit for this scenario.

What Type of Measurement Is the Following