What type of scale is the following?
____ Definitely will purchase
____ Probably will purchase
____ Might purchase
____ Probably will not purchase
____ Definitely will not purchase
A) Likert
B) behavioral intention
C) semantic differential
D) constant-sum

Question

Quizplus · Accepted Answer

This scale is measuring the likelihood or intention of purchasing, which is a type of behavioral intention scale. Likert scales typically have a neutral option, semantic differential scales focus on the perceived quality or feeling about something, and constant-sum scales ask respondents to allocate points based on importance or preference among options. None of these fit the format of this particular scale.

What Type of Scale Is the Following