Question 1

A question that screens out respondents who are not qualified to answer a second question is called a _____ question.
A) preliminary
B) filter
C) qualifying
D) sequencing

Accepted Answer

A filter question is designed to screen out respondents who are not qualified to answer a subsequent question. These questions are often used in surveys and questionnaires to ensure that only relevant responses are collected. Preliminary questions are used at the beginning of a survey to gather basic demographic information, qualifying questions are used to assess respondents' qualifications or experiences, and sequencing questions refer to the order in which questions are asked.

Question 2

Which of the following informs the respondent that he or she has skipped an item or provided implausible information?
A) filtering
B) prompting
C) status bar
D) piping software

Accepted Answer

Prompting is a technique used in survey research to inform the respondent that he/she has skipped an item or provided implausible information. It prompts the respondent to go back and provide a valid response to the question.

Option A is incorrect because filtering involves the selection of certain data or individuals based on specific criteria.

Option C is not a relevant option as the status bar indicates the progress status of the survey and does not provide feedback on skipped items.

Option D is incorrect as piping software refers to a technique that pre-fills responses to subsequent questions based on previous answers.

Question 3

Two researchers used an Internet survey that takes respondents about 45 minutes to complete.They had a large percentage of respondents that simply just stopped doing the questionnaire,resulting in a large number of incomplete surveys.The respondents who stopped are referred to as _____.
A) drop-outs
B) orphans
C) break-offs
D) run-aways

Accepted Answer

The term commonly used to refer to respondents who stopped completing a survey before finishing is "break-offs." "Drop-outs" and "run-aways" are less commonly used terms and "orphans" is not a term typically used in survey research.

Question 4

The term used to describe directing respondents to alternative portions of the questionnaire based on their response to a filter question is _____.
A) piping
B) branching
C) splitting
D) directing

Accepted Answer

Branching is the term used to describe directing respondents to alternative portions of the questionnaire based on their response to a filter question. Piping refers to pre-filling subsequent questions with the respondents' previous responses. Splitting and directing are not commonly used terms in survey research.

Question 5

If a researcher is interested in which parts of an advertisement catches respondents' attention the most,which of the following would be useful?
A) branching question
B) filtering question
C) status bar
D) heat map question

Accepted Answer

Heat map question is the best choice for this scenario. It allows the researcher to visually observe which parts of the advertisement are most frequently viewed or attract the most attention from the respondents.

Question 6

Which technique recommends asking general questions before specific questions in order to obtain unbiased responses?
A) skip logic technique
B) telescoping
C) squishing
D) funnel technique

Accepted Answer

The funnel technique recommends starting with general questions and then moving to more specific questions in order to avoid bias and obtain unbiased responses. This technique helps the respondent to become more comfortable with the subject matter and prevents them from feeling overwhelmed by the complexity or specificity of the questions. The other techniques, skip logic, telescoping, and squishing, are not related to obtaining unbiased responses.

Question 7

Which type of question conserves space on a questionnaire?
A) pivot question
B) funnel question
C) multi-faceted question
D) multiple-grid question

Accepted Answer

The answer of Which type of question conserves space on...

Question 8

Which of the following results when a particular sequencing of questions affects the way a person responds or when the choices provided as answers favors one response over another?
A) squishing
B) telescoping
C) sequencing effect
D) order bias

Accepted Answer

Order bias occurs when the sequencing of questions or choices provided as answers affects the way a person responds, leading to a biased result.

Question 9

The idea that the first concept measured on a questionnaire frequently becomes a comparison point from which subsequent questions are evaluated by the respondents,is known as a(n)_____.
A) loaded effect
B) filter effect
C) pretest effect
D) anchoring effect

Accepted Answer

The anchoring effect is the tendency for the first piece of information provided to influence subsequent judgments or answers. In the case of a questionnaire, the first concept measured can serve as an anchor or reference point, and subsequent questions are evaluated in relation to that anchor.

Question 10

A tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research is referred to as _____.
A) preliminary tabulation
B) primary tabulation
C) initial tabulation
D) back translation

Accepted Answer

A preliminary tabulation is a summary of the results of a pretest designed to determine if a questionnaire will meet the research objectives. Primary tabulation is done after the data has been collected, and initial tabulation is too vague. Back translation refers to the process of translating a questionnaire from one language to another and then translating it back to check for consistency.

Question 11

Survey _____ refers to the ordering of questions through a survey.
A) flow
B) sequence
C) layout
D) format

Accepted Answer

Survey flow refers to the order in which questions are presented in a survey. It is important to ensure that the questions flow logically and that they are easy to understand and answer. A well-designed survey flow can help increase response rates and improve the quality of the data collected. The other options (B, C, D) are also important aspects of survey design but are not specifically related to the ordering of questions.

Question 12

A question such as: "Have you ever received a speeding ticket? ______ Yes ______ No," when followed by a question such as: "When did you receive that ticket?" is an example of what type of question?
A) double-barreled
B) leading
C) filter
D) anchoring

Accepted Answer

The answer of A question such as: "Have you ever...

Question 13

A(n)_____ means the respondent stops answering questions resulting in an incomplete survey.
A) termination
B) abandonment
C) breakoff
D) orphan

Accepted Answer

A breakoff is when a respondent stops answering questions resulting in an incomplete survey. Termination may also refer to the end of a survey, but it does not necessarily imply an incomplete survey. Abandonment refers to leaving behind or deserting something, and orphan does not relate to survey participation.

Question 14

A bar at the top of the page in an Internet survey that indicates how much of the survey still needs to be completed is known as what type of bar?
A) drop-down
B) radio
C) push
D) status

Accepted Answer

A status bar is a tool that shows information about the progress of a task, such as completing an internet survey. It typically appears at the top or bottom of a page and shows how much of the task has been completed and how much is left.

Question 15

When "Out of sight,out of mind" was translated into a foreign language,and then was translated back into English by a language expert in that language to become: "Invisible things are insane," this was an example of _____.
A) the linguistic effect
B) a loaded question
C) back translation
D) a counterbiasing statement

Accepted Answer

This is an example of back translation, where a piece of text is translated into another language, and then translated back into the original language to check for accuracy.

Question 16

Which of the following allows variables,such as answers from previous questions,to be inserted into unfolding questions on Internet surveys?
A) piping software
B) interactive software
C) error trapping software
D) funneling software

Accepted Answer

Piping software allows variables, such as answers from previous questions, to be inserted into unfolding questions on Internet surveys.

Question 17

In political elections for candidates who are not well-known by many voters,such as judges,it frequently happens that the candidate who is listed first on the ballot receives the most votes,this is an example of a(n)_____.
A) Hawthorne effect
B) self-fulfilling prophecy
C) order bias
D) split-ballot technique

Accepted Answer

This is an example of order bias, where the order in which options are presented affects the choices made by individuals. The candidate listed first on the ballot may receive more votes simply because they were the first option presented, rather than because of any inherent qualities or qualifications.

Question 18

When a respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall,and then is asked general questions about shopping at that mall,what type of mistake has been made in questionnaire design?
A) filter effect
B) order bias
C) double-barreled effect
D) loaded effect

Accepted Answer

The mistake made in questionnaire design is order bias. The order of the questions can influence the responses given by the respondent. In this case, asking specific questions about shopping at a department store before asking general questions about shopping at the mall could bias the respondent towards giving answers related to that specific store.

Question 19

_____ is the process of taking a questionnaire that has previously been translated into another language and having a second,independent translator translate it back to the original language.
A) Back translation
B) Filtering
C) Linguistic verification
D) Reliability

Accepted Answer

Back translation is the process of taking a questionnaire that has been previously translated into another language and having a second, independent translator translate it back into the original language to verify the accuracy of the translation. This helps to ensure that the questionnaire is culturally and linguistically appropriate for the target population. Filtering and linguistic verification are not specific methods for checking translation accuracy, and reliability refers to the consistency of a measurement tool.

Question 20

Which of the following involves randomly assigning respondents to answer either the question of interest (embarrassing)or a mundane and unembarrassing question?
A) randomized response techniques
B) randomized branching techniques
C) randomized piping techniques
D) randomized filtering techniques

Accepted Answer

Randomized response techniques involve randomly assigning respondents to answer either the question of interest or a different but similar question, thereby increasing the likelihood of obtaining honest responses to sensitive questions such as embarrassing ones. Randomized branching techniques, piping techniques, and filtering techniques do not involve random assignment of questions.

Quiz 11: Questionnaire Design

A question that screens out respondents who are not qualified to answer a second question is called a _____ question.

Which of the following informs the respondent that he or she has skipped an item or provided implausible information?

Two researchers used an Internet survey that takes respondents about 45 minutes to complete.They had a large percentage of respondents that simply just stopped doing the questionnaire,resulting in a large number of incomplete surveys.The respondents who stopped are referred to as _____.

The term used to describe directing respondents to alternative portions of the questionnaire based on their response to a filter question is _____.

If a researcher is interested in which parts of an advertisement catches respondents' attention the most,which of the following would be useful?

Which technique recommends asking general questions before specific questions in order to obtain unbiased responses?

Which type of question conserves space on a questionnaire?

Which of the following results when a particular sequencing of questions affects the way a person responds or when the choices provided as answers favors one response over another?

The idea that the first concept measured on a questionnaire frequently becomes a comparison point from which subsequent questions are evaluated by the respondents,is known as a(n) _____.

A tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research is referred to as _____.

Survey _____ refers to the ordering of questions through a survey.

A question such as: "Have you ever received a speeding ticket? Yes No," when followed by a question such as: "When did you receive that ticket?" is an example of what type of question?

A(n) _____ means the respondent stops answering questions resulting in an incomplete survey.

A bar at the top of the page in an Internet survey that indicates how much of the survey still needs to be completed is known as what type of bar?

When "Out of sight,out of mind" was translated into a foreign language,and then was translated back into English by a language expert in that language to become: "Invisible things are insane," this was an example of _____.

Which of the following allows variables,such as answers from previous questions,to be inserted into unfolding questions on Internet surveys?

In political elections for candidates who are not well-known by many voters,such as judges,it frequently happens that the candidate who is listed first on the ballot receives the most votes,this is an example of a(n) _____.

When a respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall,and then is asked general questions about shopping at that mall,what type of mistake has been made in questionnaire design?

_____ is the process of taking a questionnaire that has previously been translated into another language and having a second,independent translator translate it back to the original language.

Which of the following involves randomly assigning respondents to answer either the question of interest (embarrassing) or a mundane and unembarrassing question?