Question 1

The typical maximum of slices in a pie chart is _____ slices.

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Question 2

Discuss the various types of graphic aids marketing researchers can include in a research report.

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Question 3

Recontacting decision makers and/or clients after they have had a chance to read over a research report in order to determine whether additional information or clarification is necessary is called a research _____.

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Question 4

Discuss what is included in the body of a research report.

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Question 5

Describe the purpose of the oral presentation and list suggestions for effective presentations.

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Question 6

A bar chart that shows how multiple variables are related to the primary variable is called a(n)_____.

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Question 7

If a table is based on material from one or more secondary sources rather than on new data generated by the project,this should be acknowledged in the table's _____.

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Question 8

Compare and contrast a letter of transmittal and a letter of authorization.

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Question 9

Explain how a basic marketing research report differs from an applied market research report.

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Question 10

The purpose of the _____ is to highlight the most important findings of a research project and to provide an opportunity to ask questions.

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Question 11

List the seven major elements of a formal research report.

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Quiz 16: Communicating Research Results