What is a unique purchase situation in the business market called that requires considerable effort on the decision maker's part?

Question

Quizplus · Accepted Answer

A new-task buying situation is a unique purchase situation where the decision maker faces considerable effort in making a purchase decision. In this situation, the buyer has not made a similar purchase before and needs to gather all the necessary information before making a decision. A thorough analysis of the options and alternatives is required to identify the best possible solution.

What Is a Unique Purchase Situation in the Business Market