Janet works in distribution management at a winery and has formal authority to select a bottle supplier, although many people have provided her with input regarding the decision.What role does Janet play in the buying centre?
A) the influencer
B) the gatekeeper
C) the buyer
D) the user
Correct Answer:
Verified
Q50: The primary purchasing need of an organization
Q54: The buying centre concept explains how groups
Q56: What is a unique purchase situation in
Q57: What is often the cause when business
Q60: Which of the following is NOT a
Q61: A car tire supplier is noticing an
Q63: Which of the following BEST describes the
Q66: How are institutional markets characterized?
A) by similar
Q78: Who does much of the purchasing for
Q95: The biggest distinction between B2B marketing and
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents