As compared with undifferentiated marketing, what might the firm that practises differentiated marketing generally expect?
A) fewer sales by segment
B) lower total production costs
C) greater total promotional costs
D) lower inventory costs

Question

Quizplus · Accepted Answer

Differentiated marketing involves targeting multiple segments, which requires creating different promotional strategies for each segment. Therefore, the firm can expect greater total promotional costs as compared to undifferentiated marketing.

As Compared with Undifferentiated Marketing, What Might the Firm That