What is usually the pricing strategy used in selling expensive and luxurious automobiles?
A) meeting competitors' prices
B) return on investment
C) prestige
D) revenue maximization

Question

Quizplus · Accepted Answer

The pricing strategy used in selling expensive and luxurious automobiles is prestige pricing. This strategy involves setting a high price for a product to convey exclusivity and status to buyers. Luxury car brands often use this strategy to position their products as elite and desirable, appealing to affluent target markets who are willing to pay a premium for luxury and status.

What Is Usually the Pricing Strategy Used in Selling Expensive