The two fundamental sources of marketing research problems are:
A) planned change and unplanned change.
B) ineffective advertising and change.
C) poor sales and ineffective advertising.
D) poor management and unplanned change.
E) technological advancement and customer suggestions.

Question

Quizplus · Accepted Answer

Planned change refers to intentional actions taken by a company to improve their marketing efforts or respond to shifting market trends. Unplanned change refers to unexpected events that impact the market or the company's ability to conduct research effectively. Both types of change can lead to research problems that must be addressed.

The Two Fundamental Sources of Marketing Research Problems Are